Trinity James

There's a conversation I keep having with Executive Assistants across Australia, Singapore, Hong Kong, and New Zealand at the moment. It usually starts with something like:  "I just don't feel like they really see what I contribute, it's super hard to put metrics around it, so much of my work is in the background and invisible." And then, underneath that, something more pressing:  "I'm also a little worried about what's coming." Both of those things are worth taking seriously, because they're...

I’ve been in a lot of conversations lately. Webinars. Coaching sessions. Fireside chats. DMs at odd hours from people doom-scrolling LinkedIn advice about their careers. Different industries. Different countries. Same pattern. Some EAs are quietly becoming impossible to replace. Others… just as smart, just as experienced… are starting to feel a bit exposed. Same role. Very different outcome. Some of you are playing chess. Others are still updating the calendar. It’s not education, or...

Masterclass Replay I recently delivered a session with   EA How To   on   How Executive Assistants Can Confidently Articulate Their Value (Especially in Interviews) Inside the session we cover: Why EAs struggle to talk about their work (and why it’s not your fault) How to shift from task-based language to impact-based language The 20-second value introduction framework How to reshape interview answers so they sound strategic, not small Real examples and live rewrites You can watch the full...