Articles

Masterclass Replay I recently delivered a session with   EA How To   on   How Executive Assistants Can Confidently Articulate Their Value (Especially in Interviews) Inside the session we cover: Why EAs struggle to talk about their work (and why it’s not your fault) How to shift from task-based language to impact-based language The 20-second value introduction framework How to reshape interview answers so they sound strategic, not small Real examples and live rewrites You can

How Executive Assistants Can Explain What They Do (Especially in interviews) If you’re an Executive Assistant, there’s a decent chance this has happened to you. You’re in an interview. Or a networking conversation. Or someone asks that deceptively simple question at a barbecue. “So… what do you do?” You pause. You scan your brain for where on earth to start. And eventually you say the thing that feels safest. “Honestly? Everything.” If that’s you, I want you to know something

There’s a type of self-doubt that I've been noticing a lot lately. It’s a different one, and difficult to label, because it’s one that only shows up AFTER you’ve been incredibly capable. It doesn’t come from failure, this one happens when the place you’re in stops reflecting who you are. When your skills are no longer recognised or used. When your environment no longer matches your capacity. Let me give you an example. The first time it happened to me personally, was in a tra

If you’ve ever gone through a big life or career change and suddenly felt like you misplaced your sense of self somewhere between chapters… this is for you. I see this all the time with my clients: brilliant, capable people who know they’ve outgrown a role, but feel frozen by the fear of losing the identity that comes with it. One minute you’re striding around with a job title that practically does the introductions for you. The next minute, life pulls the rug out from under

A survival guide for high-achieving women who accidentally become the emotional backbone of the entire organisation. The Job Description 🚩 When I was in my late twenties living in Sydney, I took an Executive Assistant role with a job description so vague it might as well have been written by someone who had never actually worked with an EA before. Which, to be honest, is usually the problem. People who have never had an EA have no idea what they actually do. So they write th

When I started my first side hustle, I didn’t have a five-page business plan, a marketing strategy, or even a vision board for that matter. What I did have was a six-month-old baby Nathaniel, an over-functioning coffee machine, a full time job, and a head full of both excitement and adrenaline. I’d just left an awful marriage — the kind that takes pieces of you with it — and moved across the country from Sydney to Perth. Big new promotion at work. New city. New neighbours. Ne